In 2016-2020, Alexander Todchuk Studio, a chain of premium beauty salons in Moscow, founded by the significant hair stylist Alexander Todchuk, was going under transformation, both, in terms of business processes and branding. New marketing and communication strategies were developed to ‘rejuvenate’ the brand, including CRM, loyalty programs, new partnerships and collaborations, events, building of a digital communication platform and increasing brand awareness among the target audience. This resulted in customer base growth, increase of online appointments and average check. It also helped to increase employees loyalty to the brand and halved staff turnover.
Role: brand strategy development and management, CRM, digital and social media management, influencers and celebrities, events, PR
