Our expertise in sports marketing is demonstrated through our work with LADA SPORT ROSNEFT, an international racing team competing in the prestigious FIA World Touring Car Championship (WTCC). We managed the team's full communications cycle — PR support, guest management, and sponsorship management — across 15+ countries, including France, Italy, Germany, the USA, Japan, China, Argentina, Belgium, Austria, Hungary, Portugal, Qatar, Morocco, Thailand, Slovakia, and Russia. The result was sustained growth in the team's visibility in Russian and international media, along with strong brand loyalty for a Russian automotive brand among global audiences. The team's on-track achievements became a central feature of advertising campaigns for its automotive and oil brand partners, directly contributing to increased customer traffic across the dealer network.
