Hospitality destinations

PR support for the launch and repositioning of leisure and hospitality destinations across St. Petersburg, the Leningrad Region, and Karelia: the "Tochka na Karte" eco-hotel network, the luxury hotel "Dacha Vintera," a full rebrand and new PR strategy for the all-season resort "Igora," and PR support for events at the "Leningrad Center" show space.

The work secured consistent coverage in top-tier lifestyle publications, and repositioned Karelia as a fashionable new travel destination, drawing in both younger audiences and the region's most affluent, high-end leisure segment. It also helped establish new travel routes across the Northwest, built around the new leisure infrastructure, driving measurable growth in tourist flow and attracting fresh investment to the region.