In 2014, the renovation and reopening of legendary Guerlain flagship boutique at Champs-Élysées was dedicated to it's anniversary. To ensure the maximum coverage on heritage and the 'roots and wings' concept of Maison Guerlain, trips for opinion leaders, media and celebrities from Russia & CIS were organized during 2013-2014. The significant PR coverage helped raising interest towards the boutique and resulted in the increase of clients of Guerlain boutiques, both, in France and CIS.
Role: full-cycle opinion leaders and press trips management, PR
