Guerlain at the International Cosmoscow Contemporary Art Fair
In 2014, the collaboration between Cosmoscow, Naked Hearts Foundation and Guerlain was initiated. As a partner of the international art fare, Guerlain exposed the exceptional artworks created by French artists in collaboration with the brand: historical ‘Coque D’Or’ and ‘La Petite Robe Noire’ perfume art bottle, to support the initiatives of the Naked Hearts Foundation by drawing attention to the needs of the charity organization founded by Natalia Vodianova. The partnership was continued in 2015, by the artwork by the famous Chinese artist, sculptor and photographer Liu Bolin, dedicated to the legendary fragrance Le Petite Robe Noire.
Role: PR