Guerlain boutiques opening in Moscow and Saint Petersburg
In 2014-2015, several Guerlain boutiques were opened after renovation. To raise the interest and draw new clients, special events were dedicated to each opening. For example, GUM (one of two principal department stores in Russia), hosted an exhibition devoted to the 160th anniversary of the iconic Guerlain ‘Bee’ bottle. In partnership with Rivoli Cosmetics, the first Guerlain SPA, where every detail was designed to enhance the well-being of body and mind, has been opened in Saint Petersburg. It's treatment was unique, expert and know-how, combining traditional routine with constantly updated innovative techniques. In addition to that, the boutique was offering its clients the unique opportunity of creating bespoke fragrances by Guerlain perfumers.
